I do wish they would advertise more too. Everybody around my neck of the woods has RZR's, so when I tell my co-workers that ride, "hey I bought a new sxs" I get ribbed pretty good cuz its a CFM and they've never heard of it. Then I hand them a brochure and tell them how much i paid for the features i got, compared to there RZR's. It's like watching a dog listen to a high pitch noise. Love it