It's a pack mentality thing - its human nature to consider what you have invested so much $$ into to be the 'best', simply because you can't possibly have made a wrong decision. But you are right .. wow, I see it big-time in the Rzr and Wildcat forums, as the Rzr guys slam the Wildcat for it's 'tiny' 700 motor and the WC guys slam the Rzr for its spontaneous combustion tendencies of late. Thats' two major recalls for the Rzr this year for a very dangerous fire hazard, so even the vendor who far and away outsells the competition is not immune to problems throughout the model line.
The CF Moto community is small enough that they depend and rely on each other to help out with these problems that crop up, and are generally ignored due to most riders not even knowing another SxS option EXISTS ! If they'd sell enough to be a larger scale player in the market, I can guarantee you the Rzr and AC crowd would start picking on them too. I've always said I am not brand loyal (I started out in the 90s on a Kawasaki, then a Yamaha, then a Polaris, then my current Suzuki, and lastly on to an Arctic Cat) so I don't care WHAT you ride, as long as you ride.