Agreed NMK, marketing is key . Brand recognition is what makes the public think that a company is "good" or reputable. Seeing the branding out there gets the buzz started.
I know, for one, I've had a bunch of people say"what is that?" But all love the look.
Heard it called a "cooler looking RZR"
Honestly, I was skeptical at first. If I didn't go looking and researching I'd not have know what nice machines they are.
Anyone want to start flooding them with emails to let them know we WANT the products?
Lol don't worry guys, I bug corporate and my rep on a weekly basis. I've argued with them over the last 12 months about their complete lack of marketing. China finally allocated them a marketing budget, but it's nothing impressive IMO. They are doing aggressive Facebook campaigns, some mud nationals, and a few other gigs. That's it. I was bummed to hear it that was it.
I couldn't believe they weren't doing the AIM Expo either. Its a huge dealer Expo that runs 4 days and the last two days are open to the public and it has a huge outdoor test track for the OEMs to allow people to test drive their units. A HUGE deal, and they arent doing it.
I've bugged for them to send out things like hats and shirts to sell, and was told they have no ETA and have since the fall.
Not saying your calls won't help, but me and several other dealers have been on them for some time, and it seems to get us no where. A lot of advertising seems to fall on the dealers, but local advertising doesn't help. They need to hit national markets the way big OEMs do. They need to realize they need to take a year and just say hey our profits will be low because we are going to invest heavy on marketing.